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Presentation of the book "Eulogy of Welcome" by and with Arrigo Cipriani - Asiago, 10 August 2019

Saturday 10/8/2019 at 21:00
Lectures and Conventions
Colloqui dell'Altipiano - 10 agosto 2019

Evening in the company of Arrigo Cipriani, founder of Harry's Bar in Venice, for "The Talks of the Plateau"

The second evening of the Highland Talks will be held on August 10, 2019,at 21.00,at the Millepini Theatre in Asiago.

The meeting will see the pleasant presence of Arrigo Cipriani,enterprising man, famous restaurateur, founder ofHarry's Bar in Venice, which over the years has hosted the most famous figures of cinema, literature and politics but also esteemed writer.
In fact, the guest will present his latest volume: Praise of the welcome

An appointment not to be missed for enthusiasts and curious, who will have the opportunity to listen and talk with the expert in an atmosphere of pleasant conviviality.


The evening will be accompanied by tastings of typical products offered by the Craftsmen's Association and their restaurateurs


ELOGIO OF ACCOGLIENZA

Elogio dell'accoglienza di Arrigo CiprianiThis book is a manifesto. An elegant poster, as in the style of its author, Arrigo Cipriani. But no less battle than a manifesto must be. Cipriani is one of the best known Italians in the world. He is not only the 'patron of the Harry's Bar in Venice, but a true ambassador of the Italian Style welcome to the four corners of the planet, with his 27 activities open in sixty years of work (recently flanked by his son Giuseppe) and his 3000 and more Employees. The message of this manifesto is clear. Tourism - which in Italy is worth no less than 70 billion euros a year and which accounts for almost 12% of the entire GDP - is welcome. Not customer exploitation, as we too often do in our country. "For sixty years the main activity of my work has been catering," Cipriani begins in his book. "An essentially service activity. I will treat the subject of tourism-related service as an offer and not as the use of a third party.' Hospitality is a talent, a virtue, as well as a culture. A talent that we Italians historically possessed to a greater extent than any other country in the world, and that we have progressively lost. This is the admonition of Arrigo Cipriani, who remains faithful to a few fundamental rules. The first is to put the customer at the center. It means treating him, rather than as a mere tourist (a word now ambiguous and at risk of negative declinations) as a guest. Respect, therefore, first of all, and care of the guest who arrives on our territory. Translated in practical terms, it means proposing a service, in any situation or place, that is professional on the one hand, but not without human warmth. This fundamental assumption covers the whole of the Belpaese, from north to south. And first of all Venice, which with the ills and degeneration of mass tourism has been confronting for decades and has now come to the final redde rationem.

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