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MADE IN MALGA 2020: Rest assured, it will be done in Asiago

Published 12 Feb 2020 - 10.10
Food and Beverage
Made in malga 2020 si farà ad Asiago

Made in Malga will be done in Asiago as every year, word of Mayor Roberto Rigoni Stern

  • Giornale l'Altopiano 8 febbraio 2020
  • The article is taken from the 15th issue of The Plateau on Saturday, February 8, 2020, which can be purchased at all newsagents in the Plateau.
  • Press the button for other articles in the Journal L'Altopiano and more information.
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Made in Malga will be done as every year, word of mayor.
What escape so the doubts that have fueled hypotheses and gloom of various kinds circulated
insistently, especially in recent days.

"Weare waiting for the formalization of a three-year agreement with the organization, involving the trade association and the organizers themselves – says Roberto Rigoni
Stern
, mayor of Asiago - in order to avoid the complex bureaucratic pastures that we have incured this year following the submission of an application for participation by another company".

That there was something to "adjust" before officializing the2020 edition of Made in Malga was understood, firstly for the lack of promotion during the christmas holiday season, unlike in previous years when brochures and advertising postcards were already distributed with the dates and the main news about the event.

In addition, in the channels with which the organizers of Guru Communication announce the calendar of the events they organize, the fact that the 9th edition of Made in Malga was announced only with indicated the dates of two weekends (4-6 / 11-13 September) but not the place where it would take place, had fueled doubts about the possible move of the event.
To increase the fears then the minutes of municipal deliberation with the act of address for the concession of the management of an unspecified dairy food and wine event in the historic center in September, and the specification of the characteristics to be able to get the management.

The rest were made by the hypotheses about what would be the next location of Made in Malga, Asiago excluded, expressed in a post of a facebook page linked to the world of dairy, probably deliberately provocative, but which gave rise to considerations and comments among the most disparate.

One thing has happened, that all, or at least almost all of the Highlands, of any age, occupation or country of residence, engaged in the tourism sector or not, agree on the great value of the event,and on the fact that here it was born and raised, and here it must remain.

Silvana Bortoli

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