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Products "made in Asiago" now protected on the web

Published 30 Jan 2018 - 12.34
Tourism
Pc portatile

The municipality and the Studio Lia Star recover domains "here"

PRESS RELEASE of the MUNICIPALITY of ASIAGO of 30/1/2018

After obtaining the protection of the name Asiago, first fundamental achievement in 2016, the municipality of Asiago, through the Studio Lia Star in Vicenza, he achieved these days another important success: retrieving and securing web domains "madeinasiago" in the extensions .com and. co.UK,. info, along with the same name for some profiles and pages of major social networks, including Facebook.

Lia Stella, an expert in intellectual property and brand management, says: "the social web domains and pages in question had been illegally recorded in recent months by third parties and advertise food entirely produced and processed outside asiaghese, in the province of Trento. And this without any request or communication to the municipality of Asiago".

"This continued Lia Star- formed an alleged attempted fraud and deception of the consumer as well as usurpation and parasitic coupling to the famous Asiago denomination".

In fact, for the past couple of years the name "Asiago" is protected in all 28 countries of the Union European, in any font, color, and graphics is written and to use it you must transfer to special agreements with the municipality, which is the only legitimate owner.
The name "made in Asiago", literally "made in Asiago," is clearly indicating a product made in this location. Only after a request to the municipality of Asiago and the consequent verifications, could be an eventual agreement with the recognition of royalties.

Welcomes the Mayor of Asiago, Roberto Rigoni Stern: "after the great result with Asiago name registration in any written form, something more unique than rare, continues the activities related to the protection of the designation in our city, with this recovery of domains registered by those who arbitrarily, in fact, nothing has to be shared with Asiago and the plateau ".
"The municipality of Asiago -concludes Rigoni Stern- confirms its full readiness to grant the licence to use the name Asiago to businesses that they qualify. For this you will need a verification of the conditions of legality and opportunities of stakeholders. Thanks to the invaluable support of studies Lia star, as already announced, we will continue towards the protection of our name, collective good of great prestige that inevitably attracts the interest of many companies. "

Finally, says Lia Star: "the Administration has recorded the Asiago brand based on the provisions of the code of industrial property and the specific rules which authorize to that local and regional authorities in order to be able to exploit right, with the licensing and merchandising activities. The proceeds will go towards the financing of institutional activities or to cover any previous deficit of the institution".

But beware: the fight against fraud does not stop at web domain name recovery and social pages "made in Asiago. The prohibition of use by companies outside the territory and without consent of the municipality also clearly extends to all other forms of use and brand communication (brand) that contain the word "Asiago". So without agreements with the municipality, you will not be able to open branches in any legal form and market products and
services that contain that name.

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