"Snowfall in Asiago" seen through the eyes of Van Gogh

The beauty of the style of the famous Dutch painter from Vicenza revisited

PRESS RELEASE of the MUNICIPALITY of ASIAGO of 22/12/2017

Promotional initiatives carried out in the capital of Berico for the great artistic event of the exhibition of works by Van Gogh, stands out for its originality and charm the set of 8 postcards, printed in 240,000 copies of as many views of Vicenza and its province. The peculiarity lies in the artistic character of the views, revisited with the style of the famous painter.

Piazza dei Signori in Vicenzaroundabout, by the castles of Romeo and Juliet in Montecchio al Ponte di Bassano, from Asiago to Recoaro, passing by villa Godi Malinverni in Lugo and villa Trissino Marzotto, the main local beauty spots vicentino appear in a new light and catchy that reflects the pictorial Poetics of the great Dutch artist.

An innovative promotional project, realised thanks to the work of Covag, the cooperative that takes care of the layout of the journal of Vicenza, the Consorzio di promozione turistica "Vicenza is" and the Rino Mastrotto Group SpA for culture.

The series of postcards is a tool to draw attention to the beauties of the territory of Vicenza, by spreading knowledge through the mail to friends and family as original greetings and wishes for the holiday season.

"The exhibition of works by Vincent Van Gogh in the Basilica Palladiana di Vicenza, with over 100,000 visitors already flocked to visit it and hundreds of thousands estimated arrival -says the head of tourism and culture Clare Stefani- is an excellent showcase to convey the beauty of the territory of Vicenza in postcard format including the Palladian villas, the bridge of Bassano and the castles of Romeo and Juliet, this poetic view of our beautiful Asiago, Highland Capital".

Postcards to free distribution, as well as in the bookshop of the exhibition in the Palladian Basilica and other sights of Vicenza and its province, can be picked up at the tourist information Counter SIT in Piazza Carli in Asiago , the public library, hotels and museums in the plateau territory.