Thursday, August 25 , 2022, in Asiago, an interesting literary meeting awaits you with Oscar Di Montigny and Oscar Farinetti who will present their latest book "6x2. Six short lessons from two masters of marketing " (Ed. Rizzoli).
The appointment, which is part of the cultural review "Aperitif with the Author", organized by the Giunti Library of Asiago, is at 17:30 in Piazza Carli in Asiago; in case of bad weather at the Palazzo del Turismo Millepini.
Free participation.
THE BOOK: 6X2. SIX SHORT LESSONS FROM TWO MASTERS OF MARKETING (ed. Rizzoli)
In these six short lessons enriched with infographics and numerous practical examples of marketing, Oscar di Montigny and Oscar Farinetti show us the techniques to take possession of a more conscious and more effective narrative to give voice to corporate content.
"The word is a living form, a real single-celled entity that does not live in the only instant in which it is pronounced. The word is the primordial principle of creation. » But how important are words when doing business? Words are the most powerful tool we have available to make us understand. And corporate storytelling – if done well – has the extraordinary ability to inspire, to excite, to transmit our values to the public, collaborators and customers. And also to find new ways to start over after a crisis. Language is not a neutral territory but a territory crossed by countless conflicts and extraordinary possibilities for peace: words do not describe reality, they often create it. For Oscar di Montigny and Oscar Farinetti we need new words, for a new audience, new markets and new results. In these six short lessons enriched with infographics and numerous practical examples of marketing, they show us the techniques to take possession of a more conscious and more effective narrative to give voice to corporate content.
Oscar Of Montigny
Italian entrepreneur and business executive, Natale Farinetti (known as Oscar) is the son of the partisan, entrepreneur and politician Paolo Farinetti. He founded the Eataly chain, and is the former owner of the large-scale retail chain UniEuro, founded in 1967 by his father. With the proceeds from the sale of UniEuro in 2004, he created a new food distribution chain, Eataly, inspired by the founding principles of Carlo Petrini's Slow Food . In February 2013 Eataly has branches in Italy, Japan and one in New York. In 2003 he bought and followed the restructuring of the Award-winning Pastificio Afeltra in Gragnano (NA) of which he later became CEO. In 2011 Farinetti promotes the sailing trip from Genoa to New York 7 moves to Italy, in which he participates together with the navigator Giovanni Soldini. A book of the same name will be taken from the journey. In 2012 he was awarded the Scanno Prize for food for "having shown that he knows how to combine entrepreneurial activity and attention to the environment and the social". Today he lives in Novello in the province of Cuneo.
For information you can contact the Libreria Giunti di Asiago at the telephone number you find by clicking the blue button below:
